Nissan expands research in China to regain market share

Nissan Motor Co. and other foreign automakers are expanding research with a top Chinese university to reclaim market share in China.

On Sunday, the Japanese automaker announced that it would collaborate with Tsinghua University next year on Generation Z (born 1995–2009) and automakers' social responsibility in battery recycling, charging stations, and other electric vehicle issues.

Electric vehicle boom in China has created new Chinese competitors that have taken market share at home and are now entering Southeast Asia, Europe, and other markets, surprising the major auto companies. Sales of Nissan in China fell 34% from April to September compared to the previous year.

“Market conditions in China have become extremely tough,” Nissan's Chinese investment company head Masashi Matsuyama told a Beijing news conference.

Nissan plans to develop 10 new-energy vehicles for China by 2026, four for its own brand and six for joint venture partners. First Nissan-branded model expected in second half of next year.